About
MORE THAN A DRINK. AN ACTIVATION WITH SUBSTANCE. Born in South Africa's Cederberg mountains, where Rooibos grows naturally, RUBRO carries a story rooted in land, heritage and generations of indigenous knowledge. Sourcing from small-scale farming communities, RUBRO celebrates the people and traditions behind this iconic South African plant. Through interactive event activations, RUBRO brings that story to life through flavor, sensory discovery and shared experiences. OUR SIGNATURE EXPERIENCES: PERi Pairing: An interactive flavor experience bringing together RUBRO and Nando’s to celebrate South African taste, heritage and connection. Fire & Ice: A high-energy activation creating excitement, reactions and shareable moments. Fynbos Immersion: A sensory journey into the botanicals, landscapes and heritage of Rooibos country. Perfect for festivals, corporate events, conferences and private gatherings. **Not another drinks station. A piece of South Africa brought to life.**
Past events & performances
1. Fynbos Immersion at Spier Wine Farm (2026) 2. RUBRO & Nando's in New York City Store (2026) 3. Fire & Ice Challenge, Tennessee (2026)
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