The story
Carina studied Musical Performance at the University of Stellenbosch and has been embedded in the South African events industry ever since — as a performer, a producer, and an organiser. She’s been on every side of the industry, which is exactly what drove her to build Gigster.
Booking event services had always run on WhatsApp threads, verbal agreements, and deposits transferred on trust — with no real recourse when things went wrong. She wanted deposit protection, proper contracts, and a professional digital process. When she couldn’t find it, she built it.
Gigster launched in 2015 and was rebuilt from scratch in 2026 into a full marketplace — with escrow-style payments, signed PDF booking agreements, verified reviews tied to real bookings, and infrastructure designed to scale across all 54 African countries.
Other ventures
Gigster is one of several companies Carina has founded in the events and creative industries.
Sterling EQ
Instrumental music group
Visio Productions
Video and photography production
PanaStream
Live video streaming solutions
Gigster
Africa's live entertainment booking marketplace
